Bringing our brand to life

Learn how to use AI for images, text and communication material while following Scania’s brand and AI marking rules.

How to communicate about business innovation to strengthen Scania’s perception as an innovative and progressive organisation and brand.

Digital design is key for a coherent and premium brand and user experience across all of Scania's digital touchpoints.

Best practices and examples of how to create uniform Scania emails for newsletters, notifications etc.

The employer branding strategy and concept give you guidance and support to create consistent, high quality communication to attract and engage employees.

The brand assets in the Scania brand toolbox support branding and communication at events.

If applying these guidelines Scania will appear as one and the same company across every exhibition.

The principles for applying the brand assets on film and motion outline the do's and dont’s when producing film.

Independent distributors and dealers need the right balance between Scania’s visual identity and their own.

This guideline covers the customer reception, retail shop and the back-office areas at Scania dealers and workshops.

Use the Scania brand guidelines and assets to create clear and professional internal communication.

Scania merchandise generates brand awareness, and creates a bond to Scania.

All Scania dealers and workshops should have service vehicles with a uniform and clear graphic identity.

Scania signs help customers recognise that they are at an authorised Scania dealer.

This guideline explains how to use branding in social media channels such as Facebook and Instagram.

This page includes rules for decoration (e.g. striping) and naming of special edition vehicles.

Guidelines and templates for e-mails, Teams, wallpaper and stationery.

To convey trust and make Scania personnel easily identifiable, workwear guidelines are available.