Brand elements
Scania’s brand identity toolbox consists of several useful brand elements that represent our brand and help creating the desired brand experience.
By using our brand elements consistently in line with our design strategy we create a unified brand experience across all touchpoints and business areas. This builds stronger recognition and makes our communication more impactful.
Below is an overview of Scania’s brand elements. To see how they’re applied in different contexts, visit the page with best practice examples.
Visit the Guidelines section to read more about how the brand elements are used in specific contexts and situations.
Download our useful templates to ensure a correct and uniform use of the brand identity in communication and documents.
You can also read more about the foundations for our brand such as the brand platform, our single-brand strategy and design strategy.
Please contact Scania Identity Helpdesk if you have any brand-related questions or for advice.
Brand strategy
The brand strategy consists of our single-brand strategy, the brand platform and our brand governance.
