Brand experience
Every meeting. Every interaction. Every material choice. Every pixel. Every movement and sound. Each and every decision we make. Everything designed, engineered and delivered.
It all plays a part in the experience we create – together. By carefully managing these interactions and the way we shape the Scania experience, we can influence our stakeholders' perceptions – which is essential for our brand image.
The Scania experience
We are a premium brand. That's our market and brand position. But how are we premium?
The answer lies in the Scania experience. It describes what sets us apart and what makes Scania different from other premium brands.
The Scania experience captures the qualities that have shaped our brand over time, and that have helped build the strong position we have today. They are also the qualities that are relevant to bring with us as we move forward. By letting them guide us across all our touchpoints, we can make sure that the Scania brand stays strong and relevant also in the future.
Performance engineered
There’s a certain feeling – whether behind the steering wheel, using an app, or speaking with an employee.
In every detail, there is purpose, passion and precision. Together, they create a premium experience that goes beyond the product, beyond the tangible. It’s what unites all of us who never compromise on quality or performance, and who have the drive to go further.
It’s an experience you can trust. An experience to be proud of. The Scania experience.
When summarised the Scania experience is described as Performance engineered.
Performance represents the value we deliver. It enables our customers and users to work as efficiently and productively as possible. Whether it’s a truck, an app, or a process, we provide high-performing solutions.
Engineered stands for craftsmanship. It means that something has been carefully and deliberately created with skill and precision, reflecting our attention to detail and problem-solving mindset, and always delivering with quality.
So, performance engineered means that what we do and deliver is engineered to perform. That something has been specifically designed and optimised to deliver high performance - whatever “performance” means in that context.
For example:
- A performance engineered truck might be built for power, reliability and fuel efficiency under tough conditions.
- A performance engineered website would load quickly and run smoothly, even under heavy traffic.
- A performance engineered process is fine-tuned to deliver results fast, with minimal waste or delay.
Experience hub
Visit the Scania Experience Hub to learn more about:
- the Scania experience
- how we deliver premium experiences the Scania way
- stories that inspire and resources that support your journey
Experience presentation
We’ve created this experience presentation to help spread the word about the Scania experience. Click to download it – use it as is, or copy slides into your own presentation to support the conversation.
Search and download assets
The Scania experience
PowerPoint presentation
Asset
Experience assistant
The Brand Experience GPT is your brand experience support - available to help you create Scania experiences that are 'Performance engineered'. (requires Chat GPT Enterprise)
Brand experience
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