Media Portal

Media Portal


Our guidelines describe how to apply the brand elements in specific contexts and situations.

By using our brand elements consistently, we unify the brand experience across all touchpoints and business aspects, creating brand recognition and making our communication more impactful.

Here is an overview of Scania's identity guidelines.

Visit the Brand elements section to learn more about our brand elements, such as logotype, typography, colours and imagery.

And download the right templates to ensure a correct and uniform use of the brand identity.

You can also read more about the foundations for our brand such as the brand platform, our single-brand strategy and design strategy.

Please contact Scania Identity Helpdesk if you have any brand-related questions or for advice.