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Guidelines

Our guidelines describe how to apply the brand elements in specific contexts and situations.

By using our brand elements consistently, we unify the brand experience across all touchpoints and business aspects, creating brand recognition and making our communication more impactful.

Here is an overview of Scania's identity guidelines.

Artificial intelligence

06 Feb 2026 Found out what to think of when using AI for creating images, text and other kinds of communication material.

Business Innovation

05 Feb 2026 How to communicate about business innovation to strengthen Scania’s perception as an innovative and progressive organisation and brand.

Digital applications

04 Feb 2026 Digital design is key for a coherent and premium brand and user experience across all of Scania's digital touchpoints.

Email design

04 Feb 2026 Best practices and examples of how to create uniform Scania emails for newsletters, notifications etc.

Employer branding

04 Feb 2026 The employer branding strategy and concept give you guidance and support to create consistent, high quality communication to attract and engage employees.

Events

04 Feb 2026 The brand assets in the Scania brand toolbox support branding and communication at events.

Exhibitions

04 Feb 2026 If applying these guidelines Scania will appear as one and the same company across every exhibition.

Film

06 Feb 2026 The principles for applying the brand assets on film and motion outline the do's and dont’s when producing film.

Independent companies

04 Feb 2026 Independent distributors and dealers need the right balance between Scania’s visual identity and their own.

Interior identity

04 Feb 2026 This guideline covers the customer reception, retail shop and the back-office areas at Scania dealers and workshops.

Internal communication

04 Feb 2026 Use the Scania brand guidelines and assets to create clear and professional internal communication.

Merchandise

04 Feb 2026 Scania merchandise generates brand awareness, and creates a bond to Scania.

Service vehicles

04 Feb 2026 All Scania dealers and workshops should have service vehicles with a uniform and clear graphic identity.

Signage

04 Feb 2026 Scania signs help customers recognise that they are at an authorised Scania dealer.

Social media

04 Feb 2026 This guideline explains how to use branding in social media channels such as Facebook and Instagram.

Special edition vehicles and striping

11 Feb 2026 This page includes rules for decoration (e.g. striping) and naming of special edition vehicles.

Office, email and stationery

06 Feb 2026 Guidelines and templates for e-mails, Teams, wallpaper and stationery.

Workwear

03 Feb 2026 To convey trust and make Scania personnel easily identifiable, workwear guidelines are available.

Visit the Brand elements section to learn more about our brand elements, such as logotype, typography, colours and imagery.

And download the right templates to ensure a correct and uniform use of the brand identity.

You can also read more about the foundations for our brand such as the brand platform, our single-brand strategy and design strategy.

Read about brand elements

Download template

Brand foundations

Please contact Scania Identity Helpdesk if you have any brand-related questions or for advice.

Identity helpdesk