Materials
The brand identity has been built with great care, and is closely linked to our products, heritage and the industries that we serve.
Approach the material palette with the same logic, and use natural materials of the highest quality.
Material palette
The material palette is used to guide the choice of material in interior design, exhibitions, merchandise etc.
Varnished metal
Vehicles and engines
Paper
Uncoated - natural (normally more sustainable)
Coated - when functionality requires it
Brushed steel
Industry brushed – satin varnished
Leather
Natural (sustainable)
Glossy/chrome (where required)
Rubber
Industry construction material
Concrete
Industry construction material
Metal
Industry
Blonde wood
Natural (Swedish origin and heritage)
Glass
Technology and engineering
Iron
Industry and prehistoric force
(Swedish/Scandinavian)
Acrylic
Technology and engineering
Textile
Natural