For our customers and drivers the design and appearance of our vehicles are an important part of the Scania brand experience. Our vehicles have been designed and developed with great care, based on our design strategy. The best way to protect the unique design and product character is hence to keep the vehicles in their original form. This is especially important in the beginning of the product life cycle, when a new design has just been introduced. To meet needs for extra equipment and styling, the first option to consider is the centrally approved vehicle accessories available through Scania Vehicle Accessories.

Sometimes, extra striping can be justified when we want to highlight features or communicate a specific message. This could be part of a campaign, serve as an eye-catcher at an exhibition or roadshow, or be a limited edition vehicle developed to raise awareness and support sales. It could also be a press test vehicle, featured in media, where the cab and trailer offer space for impactful communication.

In these cases, the striping must serve a specific purpose and follow Scania's brand, design and communication strategies. This applies to any vehicle promoted by or used within the global Scania organisation.

When additional communication is needed, also other areas of the vehicle can be used. Especially trailers and buses offer large areas for impactful messaging. For vehicles including a trailer, the trailer should preferably be seen as a natural extension of the cab striping. 

When planning the graphic communication on a vehicle, consider the roof as well. It can offer a strong and visible space for communication, especially if aerial photos or film recordings are expected.

• Choose a vehicle where the vehicle specification is relevant for the market and highlights the product features and design in the best possible way (use "designer's choice").
• All striping should align with, and ideally reinforce the original vehicle design, the special edition theme and the Scania brand.
• If there are existing striping or communication concepts, such as Super or "Take charge" for BEV, use those instead of creating new ones. For more information, contact the responsible Marketing Communication Manager.
• For anniversaries, the messaging should focus on the number of years being celebrated. You can read more about anniversary symbols on the Logotype page.
• The striping should not contain any part of the Scania logotype (including the Scania symbol with the griffin and the Scania wordmark) – or any modifications of these. Exceptions are originally mounted badges and marking, as well as styling accessories available in the Scania Vehicle Accessories assortment. On trailers, the Scania logotype may be used in its original execution to indicate the sender/source of communication.
• Any communication that can be judged as unethical, e.g. sexist (e.g. nudity) or violent motives, is strictly forbidden. Neither may it refer to or copy any competitor or its products.

Depending on the communication need and use case, different levels of striping can be applied. This can range from full striping of all sides and the roof of a cab and trailer, to simpler markings such as a short text or a logotype on a bus, cab or trailer.

Most special edition vehicles and striping initiatives only need one version and level of striping, but in some cases different levels are needed to cater for different situations. Examples include global and more long-term communication needs, such as for e-mobility, where the e-mobility concept is applied. In such cases the striping levels needed are normally 1. Full striping, 2. Standard striping and 3. Simplified striping. You should also consider whether the striping is only for Scania or if it should be available to customers as well.

Special edition vehicles can be used to communicate product advantages and features, a campaign theme or similar. For example, they can highlight fuel savings or sustainability aspects such as renewable fuels or electrification. All communication must follow the Scania tone of voice. It should be real and relevant, accessible and inviting, and feel confident and secure. It must also align with existing communication themes.

At Scania, the basic principle is to use descriptive names. They are normally easy to communicate, it’s easy to understand what Scania offers, and do not need extra legal protection. This is also the basic idea when it comes to names for special editions, although names for limited editions or names that are not to be communicated externally may be stretched a bit. Humorous, provoking or misleading names must however be avoided. If needed, “edition” may be added to the name, to clarify that it is a special or limited edition vehicle (and not the standard assortment). 

All naming and striping of special edition vehicles, that are to be promoted by any part of the global Scania organisation (centrally or locally), must be approved by the Brand Communication Meeting, BCM, and Scania Designation Committee.

Questions and requests with suggestion for naming and drafts of the striping must be submitted well in advance (at least one month before a final decision is needed) to Scania Identity Helpdesk.