Interior Identity

This guideline describes the interior design concept of the customer reception, retail shop and the back-office areas at Scania dealers and workshops. The design concept is standard, based on requirements connected to the Scania brand identity and safety, health and environment.

The interior identity guideline shall be implemented in the facility projects when building new facilities or refurbishing existing premises.

By using this guideline the planning and implementation of the interior will be more time and cost effective, and it will also make the communication with architects and contractors easier.

The complete guideline available on Teamroom (link below) also includes layouts etc.

Dealer interior

Interior concept

Connecting the exterior and interior is part of developing one coherant image of the Scania brand. The whole interior: furniture, lighting, reception desk and brand wall, should convey the feel of Scania and its brand values – pride, trust and progress.

The experience made through touch, smell, sound and sight and by keeping the premises tidy should leave a positive impression that stays with the customers even after they have left the building. 

Trust is translated into high quality in materials, aesthetics, comfort and ergonomics. Transparency shows a generous and honest company, with nothing to hide.

Scania plays a great part in the Swedish industrial history and heritage, based on a combination of traditional quality and innovation. Materials should be honest and durable, made to last over time, the design should be simple, clear and of high quality, the lines robust. 

Developed on factors of identity and functionality, the concept is made to be long-term as well as contemporary. It allows continuous change by adding and altering components, in order to stay up-to-date.

Focus areas

Interior signage

Materials

The material choices have been derived from the perception of Scania, and make up a limited but flexible palette. All materials are chosen to be of high quality, easy to maintain and last for many years of use, both visually and practically. Make sure to use the recommended materials or materials that are equivalent in colour, structure and quality.

Simple white walls and ceiling provide a neutral and sophisticated base to the interior program, as well as reflects and spreads natural and artificial light. Subtle and elegant dark grey tones in wood and stone, together with shiny metals and accents in bright red form a distinct and simple platform for the Scania brand. 

Flexibility is key – materials that are easy to get hold of, floor materials for a number of different needs, a variety of upholstery fabrics to choose from depending on situation.

When talking about materials, there is also the different experiences to consider. Painting a wall in Scania blue does not give the same impression as translating it into blue glass, which with its shiny surface and depth gives associations to the sky.

Customer experience

Scania is a premium brand, meaning that everything that we do and deliver always is on a high standard offering high customer value, in every encounter, everyday. 

The brand values, Pride, Trust and Progress, are the emotions we want to achieve, what we want people to feel about Scania, and experience in every encounter with Scania.

It's affected by our products and services, our behaviour, the interior design and standard, but also the details. Make sure that the interior always is welcoming and professional. That everything is functioning, clean and in good order - reflecting our premium brand.

  • Set up cleaning routines. Clean shelves and furniture regulary
  • Check marketing material so that it's up to date – remove outdated material to avoid a cluttered impression
  • Check that coffee machine etc. works
  • Make sure that staff is friendly and professional
  • Use the graphic profile correctly on all material
  • Remove assortment from the shop that isn't selling or is out of season

Glass manifestation

To meet health and safety standards, glass walls and doors often need to include contrast markings, also known as glass manifestation or foiling. These markings make the glass easier to see and help prevent accidents.

At Scania, when glass manifestation is needed in our premises, we can use our own pattern: “The Shift” (based on the shift element). It comes in two versions:

  • Large version (warm white)
    Covers a larger part of the glass – 80 cm in height – which also provides more privacy. Ideal for spaces like meeting rooms and phone booths.

  • Small version (warm white and dark grey)
    A more traditional contrast marking applied in two rows. For meeting rooms and other glass walls and doors. 

Large version applied on meeting room walls
Small version applied on meeting room walls
Large version applied on phone booth

Both versions are designed to meet Swedish legal requirements for glass manifestation. Local adaptations are allowed to meet local requirements. Make sure to check the regulations that apply in your country before use.

The Shift

Never use the Scania logotype – or any part of it – as a glass manifestation. It must not be treated as a decorative element. Using it in this way risks diluting the brand and undermines its impact.

Need help?

Concerning facility production and design of workplaces and offices respectively, please see the links below for more information.

Contact Scania Identity Helpdesk for questions about the Scania brand and identity or this page.