The communication of the Scania core values: customer first, respect for the individual and eliminate waste can be secured when applying the this guideline to all of Scania’s dealers and workshops.

Modular reception and shop systems, different heights in seating, etc make up a flexible system for combining branded environments depending on site and demands.

The concept is set up in such a way that it easily can be tailored for different cultures and budget circumstances. A limited, but versatile material palette makes it easy to alter furniture in order to achieve the right look and function after individual wishes.

The Interior Identity concept has been developed  fully for the needs and demands in service, support  and sales at a Scania customer center. Solutions are unique.

The life-cycle costs are decreased when using high-quality products. Money and as well as time is also saved through using these guidelines, as it shortens the building and ordering process.

The Interior Identity concept is a guideline for all building projects, both internally and in communication  with external consultants and project managers.

Scania strives to minimise the environmental impact of its products, both during manufacture and during use. We take into account the environmental effects throughout the entire life cycle.

Environmental ambition has been high in terms of striving for longevity in durability and aesthetics,  using genuine and renewable materials, and optimising  material use through flexibility and modularity, as well as a limited material palette.

Ergonomics means adapting the work environment to the person doing the job. It promotes health and safety in the workplace and optimises productivity. Above all this, caring about ergonomics show caring  for people.

The different ergonomics handled in the customer center mainly deals with desk work – using a material for desktops which is lenient on the eyes, using height-adjustable desks and optimising  the measurements of the reception counter to fit both work at the computer  and providing  service to customers. 

The shop provides customers with Scania parts, accessories and merchandise. With the correct placement and assortment, it is a possibility to build brand awareness, but also generate extra income.

Location of the shop area should be close to the customer waiting area as well as the reception.

Lighting is very important in the shop environment to lead the customer in to the shop area, as well as highlighting the products.

Always make sure the shop is kept neat and tidy, shelves and hangers hold the right amount and type of products, that clothes are hung or folded neatly.

The customer waiting area serves customers waiting for vehicles to  be repaired. It can also be used for informal meetings between customers and staff. 

The atmosphere needs to be comfortable, with access to warm and cold drinks, TV, magazines and comfortable seating.

The customer waiting area should be located to the side, with visual contact with both reception desk and shop.

The customer waiting area should always be placed so that natural daylight is possible. Artificial lighting should be warm and inviting.

The sales station is a mix between sales office and smaller conference room, used for inhouse sales discussions and holds all information needed to display vehicle and service options. 

The sales station should be easy accessed on the ground floor, with possibility to be closed off for privacy.

The type of furniture should be closer to that of conference rooms rather than offices – a round table and 2–4 conference chairs upholstered in either fabric or leather.

The design of the conference room is similar to the sales station, but is larger in size and equipped with the basic technical aids needed for general meetings.

It is preferably located on the first floor, adjacent to offices.

Extra consideration should be taken to flooring, lighting and accessories, to create a comfortable environment.

Use textil or woven vinyl carpeting and combine general lighting with suspended armatures.

The back office is a part of the reception area, and should be located in connection with the reception desk, preferably directly behind the brand wall.

Back office work stations are placed in open office solutions, with work stations generally in groups of two. To provide some level of privacy, table mounted screens are available.

Finish of the furniture in this area should be high. Make sure to keep back office work stations tidy, and avoid clutter and excess personal belongings, in order to give a professional impression.

The canteen is in some instances accessible for customers, and should therefore be part of the customer service area.

It should preferably be located on the first floor, with natural daylight and overlooking the workshop.

The canteen should always be kept neat and clean, without clutter. Floor should be ceramic tiles and furniture materials easy to clean. Make sure to keep tables tidy and put magazines in stands.

The environment should be well lit using general lighting combined with suspended armatures hung on different heights to create a dynamic and interesting environment.

The drivers’ room is reached by a separate entrance, located nearby the customer centre entrance. It is accessible to drivers who have to wait long hours or over night and wish to rest while their truck is being repaired.

The interior is simple, but should be kept clean and tidy. Although it is not a general public area, it should communciate the Scania brand values. Care for the customer is vital.

Materials should be of high quality, durable and easy to clean in order to present a neat impression for every new driver.

The main focus for design of restrooms and changing rooms are that they are percieved as functional and clean spaces. Materials should be of high quality, durable, easy to maintain and clean. Good lighting is important for the impression of cleanliness.

The changing rooms shall be divided into two sections, one “clean” and one “dirty” section.

In the changing room, use ceramic tiles for floors. A grey tile with grey seams is practical.

Walls may be painted white, preferably in a higher shine value to be easy to clean. For walls in shower rooms, use white tiles.

Like changing rooms, the main focus for design of restrooms are that they are percieved as functional and clean spaces. Materials should be of high quality, durable, easy to maintain and clean.

Use ceramic tiles for floors and walls. A grey tile with grey seams on the floor and glossy white tiles with light grey seams on wall are practical and give a neat impression. All fittings should be brushed stainless steel.

Make sure to provide good lighting in rest rooms and changing rooms. Check several times a day that restrooms are kept clean and fresh, especially if they are for public use.

The Scania identity and display material is used to achieve a professional, clear and easily identified Scania profile.

The material may be used by Scania representatives (e.g. dealers and workshops) in their premises, during activities, events and similar. These items are for internal use only and are not to be sold to end customers.

Scania Corporate Identity product assortment includes material for indoor and outdoor use, such as flags, sunshade, display stands, signs, banners, roll-ups, brochure racks, conference materials, stickers, bags etc.