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Media Portal
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- Scania Experience Hub
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Bringing our brand to life

Welcome to Scania Brand Portal. Here you will find everything you need to create a distinct, consistent and premium brand experience.

Brand strategy

The brand strategy consists of our single-brand strategy, the brand platform and our brand governance.

Brand architecture

05 Feb 2026 Scania pursues a single-brand strategy. The Scania brand is always the same, regardless of geographical market or product segment.

Brand platform

06 Feb 2026 The brand platform is an internal tool that gives us direction and focus in what to say and what to deliver on, every day and across the organisation.

Brand governance

05 Feb 2026 We coach and guide, to inspire and empower. Activation is decentralised to be agile and relevant, with accessible guidelines and templates.

Our brand

Brand elements

Scania’s brand identity toolbox includes all the brand elements you need to create the desired brand experience.

Logotype

06 Feb 2026 The Scania logotype is one of our most valuable assets and an important graphic identifier for our brand.

Typography

06 Feb 2026 With our custom-made and unique font family Scania Sans we achieve a strong and unified brand expression.

Colours

04 Feb 2026 Through a harmonised and systematic use of colours we create brand recognition and provide clear information.

Grid system

06 Feb 2026 The Scania grid system is the framework for all the visual elements and guides the layout of all that we create.

Imagery

06 Feb 2026 Our images are effective communication tools, conveying emotions and strongly contributing to the brand experience.

Infographics

06 Feb 2026 Use infographics to present information in a unified, clear and professional way.

Illustrations

06 Feb 2026 With the Scania illustration style we harmonise the representation of the Scania brand across all illustrations.

Pictograms

06 Feb 2026 The Scania pictograms and icons play a vital role for a unified impression, and are specifically designed to structure and clarify complex content.

Motion

04 Feb 2026 Guidelines for how we create a coherent and premium experience through the use of movement, including animations of texts, graphics and digital components.

Sound

04 Feb 2026 Guidelines for how we create a coherent and premium experience through sound.

The shift element

06 Feb 2026 The fifth element complements the brand identity toolbox and can be used when there is a need for an additional graphic treatment to design.

Tone of voice

04 Feb 2026 Whatever we’re writing or saying as Scania should sound ‘like us’. Our voice is real and relevant, accessible and inviting, and feels confident and secure.

Guidelines

Use the guidelines when applying the brand elements in specific contexts and situations.

Artificial intelligence

06 Feb 2026 Found out what to think of when using AI for creating images, text and other kinds of communication material.

Business Innovation

05 Feb 2026 How to communicate about business innovation to strengthen Scania’s perception as an innovative and progressive organisation and brand.

Digital applications

04 Feb 2026 Digital design is key for a coherent and premium brand and user experience across all of Scania's digital touchpoints.

Email design

04 Feb 2026 Best practices and examples of how to create uniform Scania emails for newsletters, notifications etc.

Employer branding

04 Feb 2026 The employer branding strategy and concept give you guidance and support to create consistent, high quality communication to attract and engage employees.

Events

04 Feb 2026 The brand assets in the Scania brand toolbox support branding and communication at events.

Exhibitions

04 Feb 2026 If applying these guidelines Scania will appear as one and the same company across every exhibition.

Film

06 Feb 2026 The principles for applying the brand assets on film and motion outline the do's and dont’s when producing film.

Independent companies

04 Feb 2026 Independent distributors and dealers need the right balance between Scania’s visual identity and their own.

Interior identity

04 Feb 2026 This guideline covers the customer reception, retail shop and the back-office areas at Scania dealers and workshops.

Internal communication

04 Feb 2026 Use the Scania brand guidelines and assets to create clear and professional internal communication.

Merchandise

04 Feb 2026 Scania merchandise generates brand awareness, and creates a bond to Scania.

Service vehicles

04 Feb 2026 All Scania dealers and workshops should have service vehicles with a uniform and clear graphic identity.

Signage

04 Feb 2026 Scania signs help customers recognise that they are at an authorised Scania dealer.

Social media

04 Feb 2026 This guideline explains how to use branding in social media channels such as Facebook and Instagram.

Special edition vehicles and striping

12 Feb 2026 This page includes rules for decoration (e.g. striping) and naming of special edition vehicles.

Office, email and stationery

06 Feb 2026 Guidelines and templates for e-mails, Teams, wallpaper and stationery.

Workwear

03 Feb 2026 To convey trust and make Scania personnel easily identifiable, workwear guidelines are available.

Templates

Using templates is the easiest way to achieve a uniform layout and to ensure a correct use of the logotype.

Backgrounds for desktop and phone

Email signature

Scania PowerPoint template

View all templates

News

Updated PowerPoint template

12 Feb 2026 The updated template is designed to help you create professional and cohesive presentations with ease. Click to read more about what has been updated.

Need a hand?

Contact Scania Identity Helpdesk with any brand-related questions.

Identity helpdesk